There are many advantages to having a community website. Whether it is increased traffic by revisiting users, passive creations of SEO content, or even access to better analytics, community sites can help increase the demand for your website. The easiest way this can be done is using the platform WordPress. WordPress is very friendly for those who do not have technical knowledge. It allows for effortless uploads and page editing that translates into an easy user-friendly interface. With this in mind, here are 3 ways to make your website a community site.
This is the most popular way to create a community website. Essentially, forums allow for your customers or website viewers to create discussions on your site and have conversations through a message board. Forums can serve three purposes. One is that it increases your website traffic by creating users that want to come back and respond, post, or discuss topics. This can create a community of people and their passions, depending on your website. Secondly, it produces content with little work.
Users will produce their own content which can then be optimized for search engines. This, in turn, increases traffic and provides a more dynamic website. Thirdly, forums provide passive feedback. Learning the thoughts of your consumers through reading forums can give insight into their habits. For example, if there is a website that has educational opportunities, then a forum on that allows people to express their ideas, concerns, or offer their own support can help your website.
bbPress is one of the best forum plugins for WordPress websites. It can be integrated with any WordPress theme without major coding or modifications required. It is easy to setup and moderate. It has over 300,000 active installs and is rated 4 stars out of 320 reviews.
Social networks take a sociable community to the next step past forums. They allow for your users to interact among themselves in a more private manner. They can create groups to form communities or interact with friends. Social networks also allow a user to create their own profile. This can help your website for a couple different reasons. More than just increasing traffic, user profiles allows for an in-depth look at your customers. You can learn about who they are in order to better target third-party ads or target them with promotional offers. Insight on your consumers is one of the most valuable assets you can have. Having a social network can enhance your analytics and your community.
BuddyPress is one of the best social networks plugins that allows for easy integration with WordPress. It creates activity streams, user profiles, and allows for the ability for social connections. This is a more advanced tool, but can really make your website look professional. Currently, it has over 200,000 active installs and 4.5 stars out of 361 reviews.
Implementing blog posts can create a much more intimate social community. It allows for your users to submit topics to your site and read others works. The blogs can be as long or as short as you would like them to be. Creating a community of bloggers allows for content to create on your website for free. Without hiring professional writers, you can have other write opinion pieces. After optimizing them with search engines, this can increase traffic, which leads to more blog posts, and so on and so forth. This also gives you the ability to read through everything to make sure that it is appropriate or aligned with your content.
Remember, the content you produce through blogs is key, so filtering will be necessary. Depending on the niche of your website or product will depend on the content necessary. For example, if you are a real estate website, you might want to limit the content to real estate. Creating rules for your blog posts can go a long way in producing quality content. Having blogs that also allow for comment sections only furthers the sense of community as it adds an element of discussion underneath the content.
User Submitted Posts is a great WordPress plugin that allows for users to submit posts, upload images, or submit pages of content. It also comes with built-in widgets for user accessibility. It is easily customizable and has a shortcode that can implement on any page. Currently, it has 20,000 active install and 4.9 stars out of 389 reviews.